How Two Oroville Real Estate Agents Sold a Home in 9 Days at Full Asking Price

In the competitive world of real estate, every transaction tells a story. Recently, Dustin Cheatham, broker and owner of Upside Real Estate, and Katie Hurwitz, real estate agent, set a remarkable benchmark: selling a home within just nine days on the market—and achieving full asking price. Here’s how they did it, and what it means for both buyers and sellers in today’s fast-paced market.

Understanding the Local Market

Oroville, located in Northern California, has become increasingly attractive to homebuyers seeking affordable prices, beautiful scenery, and a slower pace of life. The local market’s unique dynamics played a significant role in this success story. By thoroughly researching recent sales, neighborhood trends, and buyer preferences, these agents were able to position the property strategically for maximum interest.

Preparing the Property

The agents’ first step was ensuring the home was market-ready. They worked closely with the sellers to:

• Handle Repairs and Updates: Minor fixes, such as repainting walls and replacing carpets, ensured the home looked modern and well-maintained. These small investments paid off by leaving a positive impression on buyers.
• Enhance Curb Appeal: From fresh new landscaping, to removing clutter, the home’s exterior was made to shine. First impressions matter, and the agents knew they had only moments to captivate potential buyers.

Crafting an Effective Marketing Strategy

A significant factor in the quick sale was the agents’ innovative marketing approach. Their plan included:

• Professional Photography and Videography: High-quality visuals captured the property’s best features, ensuring it stood out in online listings.
• Social Media Advertising: The agents leveraged platforms like Facebook and Instagram to target local buyers as well as out-of-town interest. Posts included virtual tours, open house announcements, and neighborhood highlights.
• Networking with Other Agents: By tapping into their professional network, the agents spread the word quickly and efficiently, ensuring the listing reached the right audience.

Pricing It Right

Setting the right asking price was critical. Based on a detailed comparative market analysis (CMA), the agents priced the home competitively to attract strong offers without undervaluing the property. This approach created a sense of urgency among buyers, many of whom recognized the home’s value and acted quickly.

Showcasing the Home

The agents organized a series of open houses and private showings to maximize exposure. Their attention to detail—such as ensuring the home was always clean, well-lit, and pleasantly scented—helped potential buyers envision themselves living there.

The Results

Thanks to their hard work, the agents secured a fantastic offer within the first week. By the ninth day, the sellers accepted an offer at full asking price, marking a win-win for all parties involved.

Key Takeaways for Sellers

For homeowners looking to sell quickly and at a desirable price, this story underscores the importance of:

1. Hiring Experienced Agents: Partnering with professionals who understand the market and have a proven track record is essential.
2. Investing in Preparation: Small improvements can lead to significant returns.
3. Strategic Marketing: Reaching the right buyers requires a mix of traditional and modern tactics.

Conclusion

This Oroville success story is a testament to what’s possible when expertise, preparation, and strategic planning come together. Whether you’re buying or selling, partnering with the right real estate agents can make all the difference in achieving your goals.